Lure Fish and Raw Bar

08. September 2004 American, SoHo 0

142 Mercer Street on Prince
about $150 for two, with two drinks, with tip
♥ ♥ ♥

There are nights in New York City when you become thankful for the people you know. I was very thankful this one summer night when the manager and sommelier of Lure invited a friend of mine to a menu tasting before their grand opening. I was even more thankful when my friend asked me to tag along. Lure is the latest restaurant to occupy the coveted space under the Prada store in SoHo, replacing the mediocre, orange-themed Canteen.

The yacht setting of the restaurant is new and very sleek, even people peeked and waved at us through the portholes from street-level. There are intimate booths with white leather seats and less private tables for smaller groups. The floor is immaculately shiny to mimic a ship’s deck. In the back is the raw and shellfish bar with the freshest sea creatures waiting to be eaten. The design of the space is so well done that even if you do not like maritime decor, you’ll fall in love with Lure. Separate rooms are available to rent if you want to throw a private party.

With a bottle of Burgundy, we had the following:

1. Arctic Char, Trout Roe, Creamy Horseradish and Dill

2. Coho Salmon, Pickled Japanese Cucumbers and Basil-Soy Tea
3. Toro, Fresh Wasabi and Black Olive Oil

4. Sea Scallops, Grated Scallion, Radish and Ginger Marinade

5. Black Sea Bass, Plum Wine Vinegar Gelee, Julienned Ginger and Jicama
6. Fluke, Cherry Tomatoes, Shallot

7. Yellowfin Tuna, Pickled Chilis, Olive Oil Brulee

8. six pieces of Blue Point Oysters
9. six pieces of Malpeque Oysters
10. Clam Chowder with Smoked Bacon
11. Grilled Swordfish, Soy-Ginger Marinade, Tomato Salad

12. Steamed Black Cod, Sake, Miso, Mushrooms

13. Crab Cakes with Mango, Yuzu and Fennel
14. Tempura Shrimp, Preserved Blackbean Mayonnaise and Lime
15. Peach Crisp
16. Warm Chocolate Cake